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OUR ACTIVITIES
Exhibitions
Exhibitions, generally called trade fairs, trade shows or expos, are usually organized so that organizations in a specific interest or industry can showcase and demonstrate their latest products and services, study activities of rivals and examine recent trends and opportunities. Exhibitions are the most proven forms of connecting buyers and sellers. Exhibitions have played catalytic role in the growth of specific sectors. Organising Exhibitions in chosen sectors require extensive knowledge of the sector and such expos also need to deliver value for the stake holders – both exhibitors and the visitors. Exhibitions, besides facilitating exhibitors to market their products/services, serve as the right platform for networking amongst the industry and professionals.
At Smart Expos, we have done extensive study on the needs of the following sectors – Plastics, Packaging, Printing & Converting, Construction Equipments, Materials & Technology and Electronics, Electricals & Power. Few more sectors such as Healthcare, and Beauty & Wellness have been taken up for further study and soon expos will be organised on these sectors also.
Email Marketing
Email marketing is a form of direct marketing which uses email as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
- Email marketing is aimed at enhancing the relationship of a marketer with his customers, to encourage loyalty and repeat business.
- Email marketing also enables acquiring new customers or convincing current customers to purchase something immediately.
- Email marketing is cost-effective and reaches the right target audience and can trigger immediate business also.
At SMART EXPOS, we, over the years, have collected and classified data related to several industries and sectors. Our email marketing ensures the message is delivered to the right organisation and many times the right person, mostly the decision-makers.
E-Newsletters
E-Newsletters have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. Newsletters are emerging as the most effective option to disseminate information to the target readers / recipients in the most cost-effective manner. Sending Enewsletters to customers and prospects is gaining importance as the right marketing strategy. At SMART EXPOS, we have ambitious plans of launching newsletters on all the sectors related to the expo themes. This establishes a new link with the end-users and delivers lasting value to the exhibitors and visitors too. A dedicated editorial team with experts on various domain will research and source the contents for the appreciative reading of the end-users.
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